The consequences of COVID-19 on the decade ahead (Vision 2050 Issue Brief)

Published: 7 May 2020
Type: Publication

Vision 2050 issue brief

WBCSD’s Vision 2050 Refresh project has developed research into the operating environment that business will find itself in over the next 10 years. From this research, we have developed a set of macrotrends and disruptions (Vision 2050 issue brief on Macrotrends and Disruptions shaping 2020-2030)  that business needs to work within, take account of a plan for in order to operate successfully (and therefore sustainably).

Building on this research, WBCSD and Volans have developed a Vision 2050 issue brief setting out the longer-term consequences of the COVID-19 pandemic. The issue brief explores the systemic vulnerabilities being exposed by COVID-19 and how the crisis could shape the next decade through its interaction with existing demographic, political and cultural divides as well as by accelerating existing trends. In addition, it looks at responses to the 2008-9 financial crisis to learn how COVID-19 recovery responses could affect the next 10 years and beyond. We conclude with a preliminary overview of the various ways in which business can support efforts to build back better.

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